Women’s Ministry: Reaching a Younger Generation

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When speaking with Women’s Ministry Leaders from across the country, I have found many of us share similar struggles in the ministry.  One of which is reaching out to the younger generation of women.  Titus 2:3-5 explicitly calls the older generation of women to teach the younger generation, but how can we do that if they don’t even seem interested to learn from us?

There are several ways in which we CAN engage the younger generations coming behind us, it just requires stepping out of the women’s ministry box that we have become accustomed to serving in.

~ Start a MOPS ministry at your church, for the moms with young children.  Quite often this is the group we are trying to reach, but we are failing to offer what they desperately need at this time in their life.  A MOPS group is not only a great way for the women to be able to build community amongst themselves, but the older women of the church can serve as mentor moms.  This is a position within the MOPS structure that assigns 5-8 mothers to a mentor mom, who is there to share her wisdom and life experience with them.  She is an encourager, accountability partner, and prayer warrior for these young women navigating a new season of life.

~  Volunteer as a chaperone to youth events, especially ones for the teen girls.  This establishes a relationship between the women’s ministry and the teen girls who will one day be a part of it.  It lets them know that the women of the church care for them, fosters relationships at an earlier age, and it also keeps the women serving on the women’s ministry team in touch with the how the world is treating our young ladies. 

~  Start a SUB Women’s Ministry for the 20-35 age group.  When we reflect on our Women’s Ministry calendar of activities, we may find that in our attempt to provide activities and speakers for the general population of the women in our church… we are failing to provide anything that interests the younger generation of women.  We may find it is easier to allow them to group together than to try and force them into the existing women’s ministry program.  The younger group of women may be more interested in going to see speakers, Christian concerts, or even taking weekend retreats.  Whereas your older women in the church are tied down to staying locally, having their kids in bed by a certain time, or job expectations. 

~ Intentionally add 1-2 women who represent the younger body of women into your women’s ministry team.  They will bring a vault of new ideas, and an insight to what the 20-35’s are looking for out of a women’s ministry.  If you can’t find anyone for the team yet, at least consider speaking to a few of the influential women of that age group for their opinion.

~ Engage a “connector” from that group to come to Women’s Ministry events.  A “connector” is that women in the church that carries influence.  If she is attending an event, others will attend too.  Let her know outright that you are attempting to engage more of the young women into the women’s ministry and you covet her support and influence. 

Women’s Ministries want to have their younger generations apart of their activities and church life.  It is easy to throw in the towel, when you think they are simply disinterested in what the ministry has to offer.  When we step out of the box, we can look at the situation with fresh eyes.  Is there a change that need to be made in the ministry?  Or, is there a better way we can serve them until they are ready?

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