Team Series: Social Media Leader, by Gena McCown
A few years ago, we would not even have the discussion as to whether or not a “Social Media Leader” is important to a ministry. Times are different, social media is a huge part of our communication process. Having a leader in place that is comfortable with technology and social media can be beneficial for several reasons.
- Social Media Leaders replaces the older position of “Historian”. Beside the leaders, women at our events will be taking pictures. Managing social media accounts provides a landing place for these pictures that can be shared with the entire ministry.
- Social Media Leaders replace the older position of “Publicity Leader”. Social media accounts are a great way to promote upcoming events, link to registration or ticket sale locations, and introduce your ministry to the community.
- Social Media Leaders fulfill and enhance the older position of “Communication Leader.” Using social media accounts, this leader can build a bridge between the leadership team and the women of the church. Social media accounts are a great way to recommend books, write custom devotions, or even help the women in the church get to know the leaders in a more personal way. These same connections can happen between the women in the church, encouraging the women to pray for each other, share scripture, and even impromptu lunch gatherings.
This may be a position that you could give to a woman who wants to serve on the Women’s Ministry team but can’t commit to regular meetings. Depending on the size & activeness of your ministry, this could be a lot of work or minimal. This leader would not only work on your social media accounts, such as Pinterest, Twitter, Instagram, and Facebook… but also your ministry website.
You may choose to create your own website using services like Weebly or WordPress, or your church may provide you with a dedicated page that can be updated. The first two options don’t require your leader to be proficient in webdesign and coding, and the last option usually is a matter of submitting the information to whomever is in charge of the church website.
If you are having success with any other social media apps or services, we’d love to hear what you are using and how it’s benefiting your ministry. Visit our Facebook Group to share!